Creative director · Writer · Technologist
The future of creative won’t belong to one discipline. I’ve spent my career moving between them, turning new tools into real work that people can feel, use and remember.
↓Work
From a Super Bowl spot featuring an all-octogenarian cast to asteroid mining past Mars, these projects demonstrate that regardless of subject matter or technological changes, my approach remains the same.
Figure it out
Five pieces / one approach
01A Gaming Company
Moonlighting
Independent studio · Games · Digital experiments
An independent studio making overly ambitious worlds, unusual stories, whiz bangs, de-makes, and digital fancies.
My contributionThis is my passion project. If I’m not making ads or being a dad, I’m building games.
Founded to scratch the itch of curiosity and build that which has not been built before.
Visit Team Bes Games ↗
02A Music Festival
Walmart
Brand experience · Live event · Creative technology
A Veterans Day celebration of music and unity that put the military community in the spotlight.
My contributionI was the agency creative lead, working with a team of hundreds to shape every aspect of the show, from the name and musical acts to the livestream and run of show.
A full day of music featuring Chris Stapleton, Imagine Dragons and HER.
We took over the MidFlorida Credit Union Amphitheatre, turned Walmart veteran associates into the heroes of the night, and brought music’s biggest stars in to thank the military community.
03A Vision of the Future
Lockheed Martin
Experiential · Interactive storytelling · Creative technology
A trip to 2050—where smart cities talk to satellites, the orbital economy is booming, and guests can build the lunar infrastructure that gets us to Mars.
My contributionI was the creative lead, spending most of my time translating between Lockheed’s engineering team, Momentum’s internal experience-design and creative teams, and the vendors who helped pull it all off.
An immersive future-world that repositioned Lockheed Martin from vendor to visionary.
Smart City Windows imagined how satellites and remote sensors could quietly manage urban life with minimal human input. The Lunar Economy Builder turned the moon into a hands-on resource management challenge on the road to Mars.
04A Flying Car
General Motors
Digital experience · Film · Creative direction
A digital experience that blends film and interactivity into one seamless event.
My contributionI was the day-to-day creative lead, managing a small creative team while gathering still-fluid information, specifications, and input from clients across all five GM brands. We turned it into a series of films and extensions that came together in one digital experience.
The future of autonomous travel made real for CES.
We created a very shiny digital event designed to work in conjunction with GM’s CES presence.
05A Traditional Campaign
E*TRADE
Integrated campaign · Film · Social
Wealth is wasted on the rich. We called out all the ways people get money-mad, then gave them a smarter way to do something about it.
My contributionOn this project, I jumped from creative technologist straight into the creative director hot seat. My partner and I co-wrote and co-art-directed the campaign while managing the agency’s creative teams.
Record new-account sign-ups and multiple Gold Effie Awards.
About Jeff
I’m a creative who has always treated new technology as opportunity.
I started in digital, moved into traditional, slid over to experiential, then dove into gaming—taking everything I learned with me at each step.
Now I balance my time between freelance, being a dad, and making games at Team Bes Games, where I keep experimenting, writing, and building.
Experience
Why haven’t I made an ad in a couple of years? Good question. I took a step back and happily became a house husband and father of two.
View résumé ↗