PORTFOLIO
I'm a Creative Director Writer with a background in Technology.
Don’t get me wrong though, I'm a decent art director and solid manager too.
I make ads for a living, but problem solving is what I'm good at.
And I make video games for fun.
Anyway, this is some of what I’ve done.
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E*TRADE
DON'T GET MAD GET E*TRADE
From pitch to launch of DON'T GET MAD GET E*TRADE all the way through the most successful Super Bowl ad in E*TRADE's history.
Role: Creative Director/Writer/Art Director
Recognition: Gold Effie, Clio, One Show
Don't get mad at newspapers
Don't get mad at magazines
Don't get mad at Facebook
Don't get mad at Twitter
NAVY FEDERAL CREDIT UNION
Some say NFCU's a little obsessed with their members.
We couldn't agree more.
In this campaign we used actual member photos to show off just how much NFCU loves their members.
Role: Creative Director
MEMBERABILIA
HARLEY-DAVIDSON
LIVEWIRE @ CES
We launched The LiveWire, Harley-Davidson's first ever electric motorcycle, at CES 2019. We used Magic Leap Mixed Reality headsets and the LiveWire bike on a custom setup to allow even terrible riders to experience what it's like to accelerate form 0-60 in 3.5 seconds.
Role: Creative Director
Recognition: Top Tech of CES - Digital Trends, Best of CES 2019 - Elektrek
NAVY FEDERAL CREDIT UNION
We won the NFCU business and then were tasked with evolving the brand while keeping the legacy tagline alive. And, despite it being a pandemic year we were able to help NFCU surpass virtually every goal they had in place for 2020.
Role: Creative Director
OUR MEMBERS ARE THE MISSION
STOP MEDICAL DISTANCING
In 2020 a pandemic swept the globe:
COVID-19
Just a few months later a potentially even deadlier threat arose:
The Fear of COVID-19
We created this campaign to let people know that it's okay to seek regular medical attention during the pandemic.
Role: Creative Director/Writer
Recognition: 100 Million Earned Impressions
BANNER HEALTH
When COVID hit, everything changed. Our task was to help Banner be a beacon of truth to help the people of Arizona get through the pandemic.
Role: Creative Director
Healthcare during COVID
SKITTLES
PYRAMID THE RAINBOW
Everyone knows that multi-level marketing schemes are bad. What this project presupposes is that maybe they're not (when they're made of candy).
Role: Creative Technologist
Recognition: Cannes, London International Awards, Bessies
KRINGL
A PROOF OF SANTA APP
We harnessed the power of Augmented Reality for one noble goal: trick little kids into believing Santa was in their actual home. And it was all done to benefit those same little kids via Make-A-Wish Canada.
Role: Creative Technologist
Recognition: Webby, FWA, ADCC
M&M'S
FIND RED
We exploited the very new and very cutting edge (at the time) launch of Google Street View in Toronto to create a digital scavenger hunt.
Role: Creative Technologist
Recognition: Cannes, D&AD, ADCC
15 BELOW
Jacket
We created a free jacket for the homeless that could be stuffed with newspaper to better prepare them for Canadian winters.
Role: Developer
Recognition: ADC, Applied Arts, ADCC
MILEY CYRUS
INFINITE TONGUE
When Miley Cyrus first hit the scene, she instantly became famous for sticking her tongue out at every opportunity. So, one afternoon we built an infinitely scrolling site that was just Miley's tongue. It went on and on forever. And it didn't do anything else. Beautiful.
Role: Developer
Recognition: One Million+ Views, 100K+ Likes.
THE WIRE
THE UNOFFICIAL VIDEO GAME
This is an experiment in storytelling. Growing up in the 90's, I loved how RPG video games could create entire worlds using relatively simple graphics. I wanted to see if I could take an undeniably great TV script and turn it into a good video game.
Role: One man dev team
TEMPTATIONS
KITTY CAT HIJACK
We built a browser extension that when clicked would turn any page on the Internet into an overload of cats.
Role: Creative Technologist/Developer
Recognition: ADCC
VERMEERSCH
THE FLASH SITE
Way back in 2007 I made my first portfolio site. The concept was the world's first life-sized portfolio site and featured a life-sized photo of myself. In other words, the site was about five foot ten and a half.
Role: One man team
Recognition: FWA, FITC Best Developer. Featured in Taschen's The Evolution of the Digital World 1990-Today
US CELLULAR
SPREXIT
Sprint and T-Mobile were about to merge. And their respective customers had no idea what that meant for them. So we stirred the pot and turned their confusion into fear. We gave the big scary merger a big scary name: SPREXIT. And then we let them know that they could just switch to US Cellular and all the fear and confusion would just go away.
Role: Creative Director/Writer
US CELLULAR
I also did a whole bunch of retail ads for US Cellular. Here are a couple
Role: Creative Director
Ads
